In order to provide marketing services to credit card issuers related to lifestyle credit card programs, Doug Furbush, CEO of Affinity Marketing Group, formed Partners Marketing Group (PMG). Drawing on his background in affinity and loyalty marketing, plus the cumulative experience of other staff members in card marketing for large card issuers such as First USA Bank, PMG provides turnkey lifestyle marketing services and direct marketing activities for selective banking partners. The direct marketing services include, but are not limited to, strategy, creative, production, implementation and analysis.
The PMG management team has been active in co-branded credit card marketing since 1982 and has participated in over 4,000 co-branded credit card programs generating over 30 million card accounts. PMG works with a select group of respected financial institutions including Synovus, First National Bank of Omaha, and Metris Companies. In addition to offering traditional direct mail services, PMG specializes in highly cost effective digital marketing techniques such as targeted direct-response e-mail, interactive outbound voice messaging, in-lane POS messaging, and web-based promotions.
For more information please e-mail info@partnersmg.net.
