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Venture Capital
AMG's affiliate, Affinity Venture Group, is a leading provider of private equity capital for Loyalty and Partnership Marketing programs. AVG provides investment capital and management expertise to companies that provide Loyalty Marketing programs, Partnership & Co-Branded Marketing programs, and Marketing Technologies.
Affinity Venture Group, through its affiliated fund, Venture Capital Fund of New England IV, provides investment capital to companies characterized by (1) early-stage operations (2) a strong geographic concentration in the New England region with an emphasis on technology, and (3) an emphasis on direct-marketing and technologies that support direct-marketing transactions.
Venture Capital Fund of New England IV and Affinity Venture Group have directly or indirectly invested in the following direct marketing/loyalty companies:
First Equity Card Corporation is a full service credit card business and issues business credit cards to small business owners and their employees. The company provides a unique card product, which allows each business to produce its own co-branded cards.
SoundBite, Inc. provides interactive outbound voice marketing services which allow affinity organizations and companies to cost effectively communicate with their existing members and customers.
Members Connect (DBA eGrad, College Publisher and Broadband Publisher) provides, among other things, ASP services which allow colleges to cost effectively launch and manage online college newspapers. The company also manages all advertising content, providing online access to over 2 million students.
NextMark provides ASP based services for mailing list brokers and marketing professionals. The company's services streamline and automate the process of research, selection, purchase, and use of response and compiled mailing lists.
Texterity simplifies digital delivery of trade magazines, retail circulars, catalogs, financial compliance reports, and other mission critical documents. Unlike Adobe's PDF which is optimized for printing and proprietary, Texterity transforms PDF into a portable web format that is optimized for screen use and is based on open browser standards. This results in enhanced online usability without requiring a local application or plug-in.
Additionally, Affinity Marketing Group has a significant ownership position in the reincarnation of the famous customer loyalty program S&H Greenstamps.
S&H Greenpoints operates the leading coalition based one-to-one loyalty marketing program in the U.S., utilizing the most recognized loyalty brand of all time: S&H Greenpoints. The company was founded by, and financed in part by members of AVG prior to the formation of VCFNE IV.
For more information please visit the Venture Capital Fund of New England's website at www.vcfne.com
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